Brave New World
It is actually exciting; as of Monday June 25 (give or take a day depending on the Web geek-gods and my ability to keep up with them) I can be heard in the Sacramento radio market again. Just go to www.marktalk.com and I will be there each and every weekday. Call it “Future Shock” or perhaps the sequel to “Who Moved My Cheese?” which I would title “STOP MOVING MY CHEESE ALREADY” but I am embracing the New Media and the new technology.
Some of you have been telling me for a couple of years now to get on with it and do just that. You have said that I should join the stampede of creativity, free thought and discussion, and innovation that have been driven from Old Media broadcast radio to the fertile yet vast world of the Internet. The Internet is a place where the only consistently applicable description is “unknown, unlimited potential”. About the only thing we know for sure is that the owners of traditional broadcast radio no longer believe in their medium (take note of the hint of desperation, as the big owners seemingly cannot sell of their holdings fast enough).
They do know that something is up with the Internet but have no idea of what to do with it so they are simply streaming audio of their tired old, commercial packed, boring, vapid, watered-down, corporate vermin infested programming. Completely devoid of any imagination or creative gene they are just taking the same old politically correct garbage and moving it from the airwaves to on line. Guess what? It is failing, miserably.
USC Professor Jerry Del Colliano founded the now Clear Channel owned radio trade publication “Inside Radio”. He recently analyzed the Arbitron ratings in 30 markets and found that roughly 0.02% of the traditional radio audience use their favorite radio station’s web site to listen to that station. Another 0.08% of the radio audience moves between the regular radio and the Internet. Meanwhile the remaining 99% of radio audience continues to represent fewer people as more listeners flee to the Internet for radio, but are not listening to the tired old corporate twaddle designed to put anything on the air to fill time between increasingly ineffective commercials. My own analysis of the Sacramento ratings last year revealed a 5-share (around 170,000 people at the time) had vanished over the previous year, almost all of them dropping like flies from the several talk radio stations here while the remaining audience is growing more geriatric thus less attractive to advertisers (sorry, not my rules).“Build Your Own Drive Time!”©. Anchored by “The Mark Williams Radio Show On-Line, On-Demand”© www.MarkTalk.com is designed to connect you with only the finest in news and discussion. I have built a number links to quality, common sense broadcasters many of whom can only be heard on line or in specific markets where free speech still survives. With “Build Your Own Drive Time”© and the tools I provide, you can literally program your own radio station to provide you with the news, issues, discussion and analysis that YOU want. “Build Your Own Drive Time”© eliminates insipid chatter, inane debriefings of reporters from other outlets masquerading as news, commercial clutter and meaningless slogans. Because I am a techno-caveman, we have designed a super user-friendly site.
You want your news and information now, you can discern between events that are not news and stories that need to be told and you know when you are being snowed. So can I. That is one of the reasons why I am not on the radio here anymore and why you need to visit MarkTalk.com and “Build Your Own Drive Time”©.
Mark – Is this a “pay-to-listen” format? Hope not. Been tryin’ to find out what milquetoast’s ratings have been at KFBK since you left, but haven’t been able to find the stats. Do you know?
Boy oh boy oh boy…I can’t wait.
Yay, glad I stumbled upon this, lost track and all, daily beat of churning real life. Living in Sacramento, without hearing Mark Williams, is like having to mow lawns with tweezers, simply unbearable.